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Cookie Policy

Website information and policies

About this policy

Welcome to the cookie policy of substancelaw.ca. This policy will help you understand what cookies and tracking technologies we use, how we use them and what your rights are in relation to it.

Latest update: November 05, 2026

Introduction

This document informs Users about the technologies that help this Website to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with this Website.

For simplicity, all such technologies are defined as “Trackers” within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User’s consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

This Website uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.

Owner and Data Controller

Substance Law Professional Corporation – 10 King St E Suite 600, Toronto, ON M5C 1C3

Owner contact email: info@substancelaw.ca

How this Website uses Trackers

Necessary

This Website uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Trackers managed by third parties

Cloudflare

Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc. The way Cloudflare is integrated means that it filters all the traffic through this Website, i.e., communication between this Website and the User’s browser, while also allowing analytical data from this Website to be collected.

Personal Data processed:

  • Trackers
  • various types of Data as specified in the privacy policy of the service

Service provided by:

Trackers duration:

  • _cfuvid: indefinite
  • cf_clearance: 30 minutes

Cloudflare Bot Management

Cloudflare Bot Management is a malicious bot protection and management service provided by Cloudflare, Inc.

Personal Data processed:

  • app information
  • Application opens
  • browser information
  • browsing history
  • city
  • clicks
  • country
  • county
  • custom events
  • device information
  • device logs
  • geography/region
  • interaction events
  • IP address
  • keypress events
  • language
  • latitude (of city)
  • launches
  • longitude (of city)
  • metro area
  • motion sensor events
  • mouse movements
  • number of sessions
  • operating systems
  • page events
  • page views
  • province
  • scroll position
  • scroll-to-page interactions
  • search history
  • session duration
  • session statistics
  • state
  • touch events
  • Trackers
  • Usage Data
  • video views
  • ZIP/Postal code

Service provided by:

Trackers duration:

  • __cf_bm: 3 seconds
  • __cfruid: duration of the session
  • _cfuvid: indefinite
  • cf_clearance: 30 minutes
  • cf_ob_info: 3 seconds
  • cf_use_ob: 3 seconds
  • cfmrk_cic: 3 months

Google Tag Manager

Google Tag Manager is a tag management service provided by Google Ireland Limited.

In order to understand Google’s use of Data, consult their partner policy and their Business Data page.

Personal Data processed:

  • Trackers
  • Usage Data

Service provided by:

Functionality

This Website uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User’s communication with the Owner.

Trackers managed by third parties

Zoho SalesIQ messaging

The Zoho SalesIQ messaging is a service for interacting with the Zoho SalesIQ platform provided by Zoho Corporation.

Personal Data processed:

  • browser information
  • contents of the email or message
  • date of the message
  • language
  • operating systems
  • profile picture
  • time the message was sent
  • Trackers
  • username

Service provided by:

Trackers duration:

  • ZLD*avuid: indefinite
  • isiframeenabled: 1 day

Experience

This Website uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.

Trackers managed by third parties

Font Awesome

Font Awesome is a typeface visualization service provided by Fonticons, Inc. that allows this Website to incorporate content of this kind on its pages.

Personal Data processed:

  • Trackers
  • Usage Data

Service provided by:

Measurement

This Website uses Trackers to measure traffic and analyze User behavior to improve the Service.

Trackers managed by third parties

Google Analytics 4

Google Analytics 4 is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.

In order to understand Google’s use of Data, consult their partner policy and their Business Data page.

Personal Data processed:

  • number of Users
  • session statistics
  • Trackers
  • Usage Data

Service provided by:

Trackers duration:

  • _ga: 2 years
  • _ga_*: 2 years

TruConversion funnel analytics

TruConversion funnel analytics is an analytics service provided by TruConversion that gives the Owner insight into the use of this Website by Users.

Personal Data processed:

  • Trackers
  • Usage Data

Service provided by:

Trackers duration:

  • _tcSecSess: indefinite
  • _tcSessInfo: indefinite
  • _tcfv: indefinite
  • _tisfrv: 3 years
  • ti_ukp: 5 minutes

Meta Events Manager

Meta Events Manager is an analytics service provided by Meta Platforms, Inc. By integrating the Meta pixel, Meta Events Manager can give the Owner insights into the traffic and interactions on this Website.

Personal Data processed:

  • browsing history
  • clicks
  • page views
  • Trackers
  • Usage Data

Service provided by:

Trackers duration:

  • _fbp: 3 months
  • lastExternalReferrer: duration of the session
  • lastExternalReferrerTime: duration of the session

Zoho SalesIQ website tracking

Zoho SalesIQ website tracking is an analytics service provided by Zoho Corporation Pty. Ltd.

Personal Data processed:

  • address
  • city
  • clicks
  • language
  • state
  • Trackers
  • Usage Data
  • User ID

Service provided by:

Trackers duration:

  • *-_siqid: 3 years
  • *-_uuid: 3 years
  • *-_zldp: 3 years
  • *-_zldt: 1 day
  • *-mc_cid: 1 day
  • *-mc_eid: 1 day
  • _zldvfp: 7 months
  • e3de1f7d42*: indefinite
  • fbpgsr_*: duration of the session
  • gdpr_*__donottrack: 2 months
  • gdpr_*_trackingconfig: 2 months
  • shopifyat_*: duration of the session
  • uesign: 2 months
  • zld*Article_*: 1 day
  • zld*dragpos: 5 minutes
  • zld*state: 5 minutes

TruConversion heatmaps

TruConversion heatmaps is a heat mapping service provided by TruConversion.

Personal Data processed:

  • clicks
  • device information
  • interaction events
  • keypress events
  • mouse movements
  • scroll position
  • Trackers
  • Usage Data

Service provided by:

Trackers duration:

  • _tcSecSess: indefinite
  • _tcSessInfo: indefinite
  • _tcfv: indefinite
  • _tisfrv: 3 years
  • ti_ukp: 5 minutes

Marketing

This Website uses Trackers to deliver personalized ads or marketing content, and to measure their performance.

Trackers managed by third parties

Happierleads

Happierleads is a leads management service provided by Happierleads that automatically identifies B2B qualified leads (i.e. businesses that have indicated an interest in becoming paying customers) and allows their management.

Personal Data processed:

  • email address
  • first name
  • last name
  • Trackers
  • Usage Data

Service provided by:

LinkedIn Ads

LinkedIn Ads is an advertising service provided by LinkedIn Corporation.

Personal Data processed:

  • Trackers
  • Usage Data

Service provided by:

Trackers duration:

  • GAID: indefinite
  • IDFA: indefinite
  • UserMatchHistory: 1 month
  • _gcl_*: 3 months
  • _guid: 3 months
  • aam_uuid: 1 month
  • li_fat_id: 1 month
  • li_giant: 7 days
  • li_sugr: 3 months
  • lms_ads: 1 month
  • oribi_cookie_test: duration of the session
  • oribi_session: 2 hours
  • oribi_user_guid: 7 months

LinkedIn conversion tracking (LinkedIn Insight Tag)

LinkedIn conversion tracking (LinkedIn Insight Tag) is an analytics and behavioral targeting service provided by LinkedIn Corporation that connects data from the LinkedIn advertising network with actions performed on this Website. The LinkedIn Insight Tag tracks conversions that can be attributed to LinkedIn ads and enables to target groups of Users on the base of their past use of this Website.

Users may opt out of behavioral targeting features through their device settings, their LinkedIn account settings or by visiting the AdChoices opt-out page.

Personal Data processed:

  • device information
  • Trackers
  • Usage Data

Service provided by:

Trackers duration:

  • AnalyticsSyncHistory: 1 month
  • JSESSIONID: duration of the session
  • UserMatchHistory: 1 month
  • bcookie: 1 year
  • bscookie: 1 year
  • lang: duration of the session
  • li_gc: 7 months
  • lidc: 1 day
  • lms_ads: 1 month
  • lms_analytics: 1 month
  • sdui_ver: 1 day

Meta ads conversion tracking (Meta pixel)

Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the Meta Audience Network with actions performed on this Website. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.

Personal Data processed:

  • Trackers
  • Usage Data

Service provided by:

Trackers duration:

  • _fbc: 3 months
  • _fbp: 3 months
  • fr: 3 months
  • lastExternalReferrer: duration of the session
  • lastExternalReferrerTime: duration of the session

LinkedIn Website Retargeting

LinkedIn Website Retargeting is a remarketing and behavioral targeting service provided by LinkedIn Corporation that connects the activity of this Website with the LinkedIn advertising network.

Personal Data processed:

  • Trackers
  • Usage Data

Service provided by:

Trackers duration:

  • AnalyticsSyncHistory: 1 month
  • JSESSIONID: duration of the session
  • UserMatchHistory: 1 month
  • bcookie: 1 year
  • bscookie: 1 year
  • lang: duration of the session
  • li_gc: 7 months
  • lidc: 1 day
  • lissc: 1 year
  • lms_ads: 1 month
  • lms_analytics: 1 month
  • sdui_ver: 1 day

How to manage preferences on this Website

Users can set or update their preferences via the relevant privacy choices panel available on this Website.

With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party’s privacy policy, or by contacting the third party.

How to control or delete Cookies and similar technologies via your device settings

Users may use their own browser settings to:

  • See what Cookies or other similar technologies have been set on the device;
  • Block Cookies or similar technologies;
  • Clear Cookies or similar technologies from the browser.

The browser settings, however, do not allow granular control of consent by category.

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

How to opt out of interest-based advertising

Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Consequences of denying the use of Trackers

Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help this Website to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through this Website (or third-party services employed in this Website), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.

User

The individual using this Website who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Processor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Website. The Data Controller, unless otherwise specified, is the Owner of this Website.

This Website (or this Application)

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by this Website as described in the relative terms (if available) and on this site/application.

Cookie

Cookies are Trackers consisting of small sets of data stored in the User’s browser.

Tracker

Tracker indicates any technology – e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting – that enables the tracking of Users, for example by accessing or storing information on the User’s device.

Legal information

This policy relates solely to this Website, if not stated otherwise within this document.